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「商家必读」如何快速玩转会员营销?

www.ahangaronline.com2019-07-16
亚博娱乐真人赌博

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云浦365自成立以来,一直致力于解决线下商家在日常运营和推广中遇到的问题。通过不断改进产品功能,公司改善了用户体验,帮助企业增加了营业额。

如今,实体业务之间的竞争越来越激烈,大型平台的流量也被互联网巨头垄断,导致客户获取成本高,利润低。在这种环境下,商家不容易获得稳定的客户来源。

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随着乘客成本的上升,商家在探索新客户时不能忽视旧客户的维护。

与新客户相比,老客户有三个要点:维护成本低,易于重新开发,并且可以推荐新客户。因此,为老客户开发有针对性的营销解决方案尤为重要。

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商店管理营销工具

作为一个为线下商家提供服务的新零售平台,Yunpu 365以商业圈为基础,锁定附近区域的交通流量,并继续为商家带来流量。同时,通过新老客户的精细化运作,通过提高客户忠诚度和回购率帮助客户增加营业额。

会员管理

消费者可以通过扫描代码成为商店粉丝,或者他们可以通过商家的会员卡功能成为商店会员。通过建立自己的粉丝/会员系统,商家将公共域流量转换为商店私有域流量,并通过各种活动与用户建立信任关系,为后续营销服务奠定基础。

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Yunpu 365可以帮助商家同时统计会员/粉丝数量和消费数据,并将其展示给商家。商家可以根据消费者的消费习惯,消费者偏好和其他数据制定有针对性的营销计划。

功能显示

Consumption entry

The merchant synchronizes the consumption records of members online or other channels to the online.

Members can earn spending points.

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Customer Management

Through customer management, merchants can view fan/member consumption history data as well as summary statistics.

Merchants develop targeted promotions and promotion policies based on data changes.

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Member Marketing

Through the cloud shop 365 marketing tools, the merchants gradually build a closed loop system of online and offline marketing, establish a continuous and effective connection and interaction with customers, and guide customers to form a continuous store-to-shop consumption habit to maintain the store turnover. Continue to grow.

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When the user becomes a fan/member of the merchant, the merchant can conduct more connections and interactions with the user through coupons, membership day activities, time-limited snapping, etc. to attract consumption, promote repurchase, and strengthen the competitiveness of the store.

Marketing Tools

Membership Card Management

The membership card is a very practical and popular marketing method.

Through the membership card, the merchant can establish more interaction with the user, and attract customers to the store with discounts and coupons.

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Coupon

Coupons are a marketing tool that is most commonly used to increase customer purchase conversion rates.

It can help businesses to quickly introduce new channels, attract consumption and increase profits.

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Limited time rush

xx商家可以针对本季热门商品推出限时抢购活动,吸引更多顾客进入商店,从而达到转移到商店的目的,同时促进其他商品的销售。

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储值营销

商家自主设定储值规则,当会员充值一定金额时,给予余额或信用。

存储价值营销可以提高用户忠诚度,增加消费者粘性,并允许商店拥有更多流动性。

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会员营销

会员日是一种营销方法,可以快速增加营业额,引导流量并增加用户参与度。

通过全面折扣,折扣,积分和其他活动,会员日可以最大限度地发挥其优势。

对于用户来说,会员日相当于第二个周末,这可以培养消费者的消费习惯并培养一批忠实用户。

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